Sports Illustrated

Two other magazines named Sports Illustrated were started in the 1930's and 1940's, but they both quicly failed. In fact, there was no large-base, general sports magazine with a national following when TIME patriarch Henry Luce began considering whether his company should fill the gap. The magazine was launched on August 16,1954. Sports Illustrated is now the largest weekly sports magazine. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars.

ALL SI MAGAZINES ARE SOLD IN GOOD CONDITION OR BETTER.

PICTURES ARE FOR ILLUSTRATIVE PURPOSES ONLY.